Digital Marketing Concepts – online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication
Digital Marketing Concepts:
Following are the digital marketing strategies which every marketer should learn
- Search Engine Optimization (SEO): One of the most specialized and sought after tools, SEO focuses on making your business website rank top in the search engines such as Google, Yahoo, etc.
- Email Marketing: Did you know that email marketing is the cheapest, most preferred and most effective digital medium? It comprises building a subscribers list and sending emails to the target audience.
- Content Optimization: Some digital marketing experts say that content is the silver bullet of digital marketing. Whether it is a website, social media platforms or emails, the quality, consistency, relevance and frequency of updation of content plays a crucial role. Nobody likes information which is poorly written in context and full of grammatical errors!
- Marketing Analytics: Marketing analytics play a very important role in evaluating data to design the complete strategy of marketing. Those who are looking to learn marketing analytics can enrol to the Marketing analytics course by XLRI.
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